Jordan – Where The Wild Things Are
Big ships turn slowly so the adage goes. The wine industry once took hundreds of years to see significant changes and as such longevity was valued over agility. In recent decades, change has come with increasing speed, testing how quickly wineries both large and small can respond in uncertain times.
Starting in the late 70’s and building throughout the 80’s and 90’s, the influence of wine critics shaped perceptions, palates, and some winemaker’s styles (whether they admit that or not). While some of the styles in wine changed, much of the marketing remained the same, with a handful of big publications like Wine Spectator, Wine Enthusiast, and The Wine Advocate serving as the leading critical voices in American wine.
The mid 2000’s saw the addition of wine blogs like Alder Yarrow’s Vinography, which helped to shorten the time it took to publish a critique from weeks or months to days if not hours. A Critic could now share an opinion almost instantly, which was then easily spread from blog to blog and forum to forum. … Continue Reading