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Chatom Vineyards

Chatom Vineyards

As a boy I spent a lot of time in the Sierra Nevada Mountains. My Grandma, an aunt, and uncle called it home. The Aunt and Uncle still do, Columbia and Oakhurst respectively. My roots are in the Southern California coastal town of Ventura, but when I was five I my family and I moved to a sleepy agricultural town in the Central San Joaquin Valley. The valley is a hell of a place, literally. Hot and dry in the summer, cold and foggy in the winter. I remember playing hide and go seek in open fields using only the blanket of fog for cover. But the mountains on the other hand were glorious. With my sisters, we could pan for fools-gold, fish for small-mouth bass, or feed raccoons grapes. We played in the creeks of my Aunt and Grandmother’s place, marveled at large group of deer, and on evening walks with my father and uncle, I would watch enthralled as a family of quail dashed across the roads and into Manzanita bushes. I played in the snow for the first time, caught my first fish, rode a bike with no hands, and ate my first rattlesnake (long story). The Sierras are a part of who I am and they will always be a second home.

When I was 13, I returned to my coastal home. Once regular visits became infrequent, then stopped. Mid-last year, after an absence of ten years, I returned with my father to visit my aunt. … Continue Reading

Michael David Winery

January 9, 2010 Fifty-Two Weeks, Other Counties Comments Off
Michael David Winery

From its earliest days, the trademark has played an integral part in both the market-place and in pop culture. With their red triangle, The British brewery Bass & Company, claim title to the oldest registered trademark dating back to the late 1800’s. From McDonald’s golden arches to the double tail of the Starbucks mermaid, trademarks shape how we think and respond to merchandise. A well designed logo or trademark can mean the difference between a sale and a missed opportunity. This fact drives brand managers to change and adapt with the times and market-place.

Lately, I have thought about brand images a lot. … Continue Reading

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Alma Rosa – The Valley of Giants

September 22, 2010

Alma Rosa – The Valley of Giants

How do you measure a man? How do you judge his life’s work? Is it by wealth, by notoriety, the opinions of others? For the banker, is it by the quantity of his assets, or the doctor by the lives he saved? What about the winemaker, is it his vineyard, his winery, his wine? How do [...]

Sea Smoke Cellars – This Is Sea Smoke

August 26, 2010

Sea Smoke Cellars – This Is Sea Smoke

I have seen two of Bob Davids’ homes. One is a gorgeous tropical pavilion in the foothills of Mount Batur, Bali. The other, is a 20′ tow behind trailer perched high on a hillside overlooking his Sta. Rita Hills vineyard. The first I saw on page 68 of August’s Architectural Digest and the latter I [...]

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